ReadON Letter #2: New Brand Design and Community Updates
Product & Design
A Brand New Design of Our Logo
We are about to release the new design of our logo. The entire look maintains a sense of motion while adding a modern and minimalist style. Our signature cat in the NFT is hidden in the curve as well. A soft and relaxing font is used, showing the atmosphere we would like to provide for users on ReadON.
NFT & NFT Box Design
After the main NFT design is determined, we are working on the traits. We hope our readers can reflect on their own preferences for pets. So it will combine different cultures, professions, and personalities. Let’s take an early peek at some early designs.
We also designed the NFT box. Where should a cat be born from? A cute deposit box toy inspired our designers. We hope to provide our users with a fun experience of opening the box.
Community & Growth
We have been looking into the new user funnels in the Discord channels and made a lot of optimization for the new users' onboarding experience. Our user retention rate reached 21.4% and almost doubled from the last week.
We will collaborate on activities with other DC communities pretty soon.
The Free Talk event received 37 high quality responses. During “The best investment opportunity I missed” event, ReadONers shared many regrettable but interesting experiences. We want the community event to be a platform for communication, a place where they can share their stories and read the stories of others.
Engineering & Safety
Multi-chain Support Mechanism
We have designed a solution to support multi-chain for users from day 1, including ReadON token assets and NFTs. In contrast to a “server mechanism” that each chain will have its exclusive economy system, all ReadON NFTs under one EVM address on different chains will be treated equally and contribute to the user’s reading reward.
Collaboration & Business Development
We are partnering with Link3 to build our on-chain profile.
About ReadON
ReadON is a decentralized content distribution platform which has created an incentive mechanism for consumers, curators and creators, along with a unique Topic-bound NFT design. ReadON seeks to help users efficiently and freely access quality content, break information silos, and explore a real new world.
Join ReadON Community
